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Geofencing is a location-based service in which a creator of an app or other platform/software uses GPS, RFID, Wi-Fi or cellular data to send/trigger messages like SMS, Email or In-App/App-based notifications (pre-programmed action) when mobile devices that enter, exit, or remain parked in the geographical location.
You can select and mark off a geographical area from a map and set up a digital barrier around it. This ‘fenced-off’ area can now detect and communicate with mobile devices that breach its territory.
Although it has plenty of use-cases across industries but our marketing minds mostly associate it with proximity marketing.
A Geofence gives its creator the ability to send messages via SMS, Email or App-based notifications to mobile devices that enter, exit, or remain parked in the marked area.